According to this Entrepreneur Magazine article "Culture eats strategy for breakfast", Culture is today’s major performance differentiator, and I could not agree more! This article gives details on some ways to build a great corporate culture, but we all know it is about inclusion, communication, and inspiration. I remember when I started my first concierge service 20+ years ago, and every employee had to work a second job because the wages I could afford to pay were so low. They willingly did so to be part of something bigger than themselves. They also did so for the opportunity to make a difference in the lives of our customers. The impact was meaningful and impactful, and we continued to share these stories as the company grew rapidly across North America. Soon we were so geographically disbursed that the employees didn’t even know what their co-workers looked like, but they felt connected in a profound way. I am so thrilled for the opportunity to build the TimeSquared culture even better!